Ms Cheng Hui Yuen, Vivien, is the Executive Director of Parkson Retail Asia Limited that oversees the department store operations in Malaysia. She has been working in the Group since 2012 upon graduating from the University of Science & Technology Beijing, People’s Republic of China with a Bachelor of Engineering in Environmental Engineering. As the General Manager – Business Development of Parkson Branding Division, she is responsible for bringing in international brands to the Southeast Asia market and introducing brands that are exclusive to Parkson Department Stores.
Besides the key function of identifying and procuring fashion and retail brands, her portfolio requires her to be keenly involved in Parkson Department Stores operations and other Lion Group projects such as shopping mall development and food & beverage businesses.
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