The Lion Group values your privacy and is committed to protecting your personal data in compliance with the Personal Data Protection Act 2010 (“PDPA”).
For the purposes of this Privacy Notice, please note the following:
Lion Group refers to the Lion Group of Companies, including its subsidiaries. Associated companies and joint ventures are not covered by this policy.
Data Subject, Data User, and Data Processor have the same definitions as provided by the PDPA.
1.0 Types of Personal Data We Collect
1.1 We may need to collect and process your personal data, which includes any information that relates directly or indirectly to you (depending on the nature of your interaction with us).
1.2 Examples of personal data include:
a) Name, NRIC, passport or other identification number, age, and job title;
b) Contact details such as mailing address, email address, and telephone number;
c) Financial information such as bank account details and loan commitments;
d) Information from customer surveys such as preferences and interests;
e) Transactional data such as purchase history, bank account and credit card details;
f) CCTV or security surveillance recordings, photographs, and video recordings;
g) Information about other individuals such as spouse, family members, and former superiors.
2.0 How We Collect Your Personal Data
2.1 Your personal data is collected in the following ways:
a) Submission of forms such as applications, registrations, or declarations;
b) Registering personal details at reception/security when entering premises or attending events;
c) Use of our products or services;
d) Communication with our staff via calls, emails, meetings, or social media;
e) Participation in surveys, contests, or promotions;
f) Interaction with our websites or social media platforms;
g) Requests to be contacted or included in mailing lists;
h) Job applications, whether direct or through agents;
i) CCTV footage or photographs/videos taken during events;
j) Data received from third parties (e.g., business partners, public agencies, former employers, etc.);
k) Consent given to other sources.
3.0 Consent
3.1 By submitting your personal data, you consent to its processing as outlined in this Privacy Notice.
3.2 All personal data submitted by you is assumed to be accurate, complete, and up to date.
3.3 If you provide personal data of others, you confirm you have their consent and authority.
4.0 How We Use Your Personal Data
4.1 Your personal data may be used for purposes such as:
a) Responding to enquiries, feedback, complaints, and requests;
b) Identity and background verification;
c) Processing applications or service/product requests;
d) Creditworthiness checks;
e) Decision-making on product/service offerings;
f) Managing loyalty programs;
g) Providing product/service updates and promotions;
h) Product/service improvement and development;
i) Managing contests and campaigns;
j) Updating records;
k) Legal and contractual enforcement;
l) Investigating disputes, fraud, and money laundering;
m) Facilities and security management;
n) Crime prevention and prosecution;
o) Ensuring safety and security (e.g., CCTV, security checks);
p) Compliance with legal and regulatory requirements.
4.2 If you are a vendor or supplier, we use your data for:
a) Suitability assessment;
b) Managing quotations and tenders;
c) Order processing;
d) Payment processing;
e) Business operations.
4.3 If you are a job applicant, we use your data for:
a) Background checks;
b) Interview and recruitment process.
4.4 If you are a Board Director, your data is used for:
a) Appointment processing;
b) Statutory registers;
c) Public profile publications;
d) Administrative support.
5.0 Disclosure of Personal Data
5.1 Your data may be disclosed to:
a) Lion Group companies and appointed agencies;
b) Authorized dealers;
c) Data centers and storage providers;
d) Approved service providers;
e) Professional consultants and advisors;
f) Governmental agencies (including overseas);
g) Entities/individuals you’ve consented to.
5.2 If you are a Parkson Credit customer, your data may be further disclosed to:
a) Credit agencies (e.g., RAMCI, CTOS);
b) JPJ (e-daftar).
6.0 Overseas Data Transfers
6.1 Your personal data may be transferred outside Malaysia to Lion Group companies, service providers, or authorities as required by law or to fulfill service obligations.
7.0 Links to External Websites
7.1 Our website may link to other Lion Group or third-party sites. We encourage you to read their respective privacy policies, as we do not control how your data is used there.
8.0 Use of Cookies
8.1 Cookies are used on some web pages to track sessions and store preferences.
8.2 Data from cookies helps us enhance and personalize your experience.
8.3 You may configure your browser to accept or reject cookies.
9.0 Social Media Use
9.1 Lion Group does not govern social media platforms. Their use is subject to each platform’s privacy policies.
10.0 Data Security
10.1 We prioritize the security of your data and apply regular security reviews and operational controls.
10.2 Our employees are trained to handle your data responsibly. Any misconduct may result in disciplinary action.
11.0 Data Retention
11.1 Your data will be retained:
a) For the duration of your relationship with us;
b) As necessary to comply with legal requirements;
c) As dictated by internal policies or applicable laws.
12.0 Incomplete Data
12.1 Failure to provide complete data may prevent us from:
a) Processing your requests/applications;
b) Delivering our products or services.
13.0 Your Rights: Access, Correct & Withdraw Consent
13.1 To access or correct your data, or withdraw consent, submit the relevant form to:
Corporate Office/Group Functions
(Name of Department)
Level 11-15, Lion Office Tower
No. 1 Jalan Nagasari
50200 Kuala Lumpur
Malaysia
or the management office of the respective operating company.
13.2 Forms are available at our offices or can be downloaded from our website.
13.3 Requests may be denied if identity cannot be verified or if requests are repetitive.
13.4 Further documentation may be required to avoid errors or fraud.
14.0 Revisions to This Notice
14.1 This notice may be updated at any time. Revisions will be communicated via our website or other suitable channels.
15.0 Legal Limitations
15.1 This Privacy Notice describes the full scope of our data processing. However, in some countries, local laws may impose additional restrictions. In such cases, those local laws will take precedence, and our practices will be adjusted accordingly.